How do you benefit as a participant of 3D Secure 2?
3D Secure 2.0 provides fraud protection and online payment security to all of its stakeholders. These participants involve issuing banks, acquiring banks, merchants, and cardholders - buyers. Implementation of 3D Secure ensures additional authentication, which reduces potential fraud, including friendly fraud, lost-and-stolen card fraud, and middleman fraud. Let’s find out who is involved and how do they benefit from the 3D Secure solution.
Fear of fraud is one of the top reasons many Internet users prefer not to shop online, according toResearchAndMarkets.com. Similar results are shown in Baymard's research: 17% of individuals said they worry about online card data security, which stops many of them to shop online. This buyers’ pain point should encourage banks to implement technology that provides online payment security without disrupting user experience while shopping online. An additional layer of security provided by 3D Secure makes buyers more confident when deciding to purchase and pay by card online. Please keep reading and get more insights into the 3D Secure ecosystem and its participants.
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