At the time when an end user makes an online payment with a credit or debit card, 3D Secure initiates the authentication process which will allow them to use an authentication method supported by their issuing bank. In fact, through 3D secure, the issuing bank authenticates its client at the time when an online payment is made, thus reducing the risk of fraudulent transactions.
Following the PSD2 regulative and Strong Customer Authentication requirements, in 2016 EMVco released 3D Secure 2.0. A year later the 3D Secure 2.1
specifications were released and brought focus to Risk-Based Authentication (RBA) and Strong Two-Factor Authentication (2FA).
The result was an increase in the online payment security level, but also an improvement in user experience during online and mobile purchases.
That increases online payment security level but at the same improves the user experience during online and mobile purchasing.